DAZZLE fashion co.Ltd was born in Shanghai in 2002. DAZZLE fashion owns 4 reowned women’s wear brands.Unque high-street DAZZLE, affordable luxury DIAMOND DAZZLE, mixed-up chic d’zzit, star-crossover brand NA BY DAZZLE.
DAZZLE has been rather clear of its positioning. By the end of 2016, DAZZLE Fashion had have more than 1,000 stores around the nation。 in a long tern of concern, DAZZLE Fashion will focus on care value construction which leads to fashion-themed park. To be brave, dare to dream, to shine, to stand out on international fashion stage.
DAZZLE WOMAN 自在练达, 亦不缺乏个性。
The DAZZLE WOMAN is at eased and experienced, full of personality。
She interprets her contemporary lifestyle with casual elegance.
Because of her strong inner strength, she loves the world unconditionally.
Because of her positive and optimistic attitude, she fears no future.
Contradictory and Conflicting Aesthetics
DAZZLE reconstructs design style classifications,
smashing stereotypes and boundaries, deliberately mixing luscious with tough.
The surprising mix of materials and subversive design achieves a subtle balance。
Some of these avant-garde and even naughty techniques pay tribute to the DAZZLE WOMAN:
their roles are varied and their responsibilities are numerous.
They are adventurers of life and are not easily defined.
The DAZZLE WOMAN challenged the presupposition of traditional views on
how female roles should grow and transform, and clarified a new feminist attitude.
She denies the fixed mindset imposed on femininity,
and empowers women to be open and self-confident with a new aesthetic norm.
She is no longer limited by the idea that women should be weak or strong。
The only declaration that feminism wants to express is:
women are free to choose their own lives, to love freely, and be loved.
d’zzit is fun, eclectic, and difficult to capture by traditional frameworks or stereotypes。
She has a retro plot, but also clearly shows the characteristics of the vanguard and avant-garde.
She emphasizes the spirit of youth, but also encourages breaking through age limits.
She is her own, but she also actively interacts and dances together with the external world.
She is full of innocence, fearlessness, and inspiring energy.
Beneath the surface of change masks the essence of desire for freedom and self.
What is d’zzit
d’zzit is a magical expression
d’zzit is full of magic, coming from giving birth to independent and non-traditional creative spirit,
while also becoming an outpost for young culture.
Contradictions and provocations, style and creativity—this is d’zzit's quality and the essence of young culture.
This special nature, which collided, tumbled, and accumulated in contemporary society,
has a strongly contagious force that makes people unable to stop and eventually becomes an active energy for innovation.
d’zzit is a fashion testing ground
The essence of fashion is ever changing;
and, d’zzit is a proving ground for colorful, kaleidoscope-like designs.
Inspired by the retro flea market, d’zzit injects a variety of whimsical creations,
boundless dreams, and fearless adventures。
At that moment when d’zzit is interwoven with both the past and the future,
fashion is also transformed into a spiritual journey that constantly embraces the world,
and constantly seeking and reconstructing itself.
d’zzit is infinite possibilities
d’zzit is charming and innocent, full of magic and unexpected surprises.
d’zzit crosses age and gender barriers, embracing all innocent, sensitive, adaptable, and sincere people;
and, encourages limitless mashups and re-creations。
d’zzit represents a maverick, a carefree spirit,
that excites the possibilities of the individual’s many aspects and infinite creativity.
d’zzit is everything!
DAZZLEFASHION Launches their 1st menswear design brand – RAZZLE。
RAZZLE is the completely new men's fashion brand sculpted by a diversified team with international vision。
The process we use to create every piece of RAZZLE clothing is like a unique chemical equation.
“Tribrid” collision, deconstruction, and reorganization,
strike multiple fashion elements against each other,
– marrying he handsome style of a military uniform,
the universality and practicality of utility clothing,
and the comfort and freedom of sportswear,
to give rise to a new men's fashion standard.
Full of warmth, not mechanistic, not rigid, and not monotonous,
Mr。 RAZZLE is the perfect balance of trend and craftsmanship。
A modern gentleman acquainted with aesthetics of East and West,
RAZZLE extends classic style through fashion’s infinite possibilities，
and innovates new menswear aesthetics for urban elite men。
DIAMOND DAZZLE 不停止时尚与艺术的对话. LOVE CREATES, 迄今已牵手数位才华卓然的中外艺术家共同创造关于艺术、美丽和梦想的世界。
DIAMOND DAZZLE is the combination of perfect workmanship and craftsmanship,
which translated into the art of couture.
Workmanship and craftsmanship:fabrics and accessories,
carefully selected for their exceptional beauty andquality,
are then cut, woven and sewn into unique pieces with attention toevery detail.
Art of Couture: every collection is produced with industrial avant-garde techniques and a high touch of artisanal handicraft.
#LOVE CREATES# The history of DIAMONDDAZZLE remains closely tied to the art world:
since its establishment DIAMONDDAZZLE has worked with a number of artists to
create crossover collections that retrieve art elements into contemporary fashion。